Points North

This week's Points North is with James Kirk, Strategy Director at Liverpool agency Kaleidoscope. He argues that amid the tech and data of the modern world, there remains a key role for traditional values in the client/agency relationship.

This week's Points North is from Julian Horberry, Planning Director at Propaganda. He reveals how resigning the majority of the Leeds agency's clients was the best thing it ever did.

This week it’s Jenny Baxter, Chief Operating Officer BBC England, who as the MediaCityUK-based Children in Need team gets prepared for its major, annual event talks about the impact of BBC North.

This week it’s Mark O'Brien, Senior Producer at Made in Leeds TV. A year on from the launch of Leeds' local TV station, O'Brien dismisses suggestions the hyperlocal project is a "busted flush".

This week’s Points North is from Andrew Lawrence, Executive Creative Director at Elmwood. Recently voted one of the most influential people in British design, he argues that creative leaders must do much more to keep their staff happy and inspired.

This week's Points North is from Ian MacKenzie, Nations & Regions Manager at Channel 4. Fresh from the opening of Channel 4's new office in Manchester, he says the broadcaster is committed to continuing its record of producing memorable television in the North.

This week's Points North is from Wayne Silver, managing director at One. He argues that in today's social world, the branding process has changed beyond all recognition.

This week's Points North is from Gordon Bethell, chairman of CreativeRace. He argues that brands need to do much more to cultivate a deeper relationship with their customers.

This week's Points North is from Dan Archibald, Digital Editor of Coronation Street. He singles out the soap's recent live episode as an example of how social media and television can co-exist together.

Each Friday, Points North gives a senior media figure a platform to air their views on a topical or relevant issue.

This week it’s Nicola Addyman, Programme Editor, BBC Yorkshire. She talks about the continued importance of regional programme-making.

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