Butcher had a 23-year executive career with Trinity Mirror in the North West, rising to managing director of the region, before his role was axed as part of a management shake-up in March 2012.

He went on to be a non executive director for Liverpool online publisher Survival Media and interim MD at SAS Media Solutions before he returned to the top table of regional publishers as MD of Johnston Press in the North West. As such his remit covers titles including the Lancashire Evening Post, Wigan Evening Post and The Blackpool Gazette.