The former Wirral Grammar School pupil started his career across the water as a journalist for Channel One Liverpool, the now defunct local TV station owned by Trinity Mirror. He established himself in PR for the NHS before heading up comms for Lancashire County Council, and moved to his present role in November.

His 14-strong team incorporates media relations, social media, internal comms, student comms, corporate events and public affairs, and a key priority this year will be increasing engagement with the city region and national government, while looking towards the 10th anniversary of the Capital of Culture event next year.

Outside of work, Seamans sings and plays guitar in a covers band.