Jackson has been at the Yorkshire – the second largest building society in Britain, with assets exceeding £38billion – for over 30 years, starting as an insurance clerk before taking on a media relations brief in the late 90s and then moving into her present role in 2007.

Based in Broad Gate in Leeds, the Yorkshire’s recent comms campaigns have included a charity partnership campaign with Marie Curie, where it set out to raise £500,000 in two and a half years but ended up raising £1.15m by the time it finished in December 2016. A separate housing campaign aimed at highlighting the difficulties for people trying to get on and move up on the property ladder, with the Yorkshire proposing policy changes such as changing the payment of stamp duty from buyers to sellers.