Born and bred in Liverpool, UMIST graduate Wilde McKeown joined Trinity Mirror as a management trainee in the late 80s, becoming sales director in 1994 and going on to set up a new business for the company, Trinity Publishing. She returned to her home town in 2000 as deputy MD of the Daily Post and Echo, and 18 months later became the youngest and only female MD of one of the large regional publishers.

She filled a number of other senior roles for Trinity, eventually leading commercial strategy for all regions, but she left in 2012 when new chief executive Simon Fox merged regional and national operations soon after taking over from Sly Bailey. Wilde McKeown resurfaced in May 2013 as managing director of Paver Smith and is soon to unveil a rebrand at the 23-strong, £1.7m-turnover agency, a year after founders Dougal Paver and Rachel Smith sold their stakes and left the company.

Wilde McKeown, who is married to producer Colin McKeown, is also chair of Liverpool City Region’s Visitor Economy Board and a trustee of the Royal Court Theatre Trust.