A council ‘lifer’, Turnbull has been with Cumbria’s comms team since 1992, with overall management responsibility since 2010. In common with other councils, her team’s job has almost exclusively focused on “communicating the need for change to staff and residents”. That change is of course the devastating cost of austerity: in Cumbria’s case, that has amounted to a total of £153m in cuts so far, rising to over £200m over the next three years. The comms team itself hasn’t escaped: a consultation process is almost complete on a restructure that has seen numbers reduced from 25 to 12.