Borrell, who hails from the North West, was deputy editor at the Newcastle Evening Chronicle and editor of the Lancashire Evening Post and the Birmingham Mail before falling sales at the latter saw him made redundant by Trinity Mirror in 2005. He re-emerged a year later as editor of Lancashire Life and sister title Lake District Life – a move he later described as a “shock to the system” after the more frenetic pace of newspapers – and in 2009 he was appointed group editor of all Archant Life’s magazines in the North, meaning he now also has responsibility for Cheshire Life, Yorkshire Life, North East Life, Living Edge and their associated websites.

Borrell’s influence soon helped the Cheshire, Lancashire and Yorkshire Lifes to a trend-bucking sales increase, but the reality of the declining print market has since set in and publication of North East Life was even suspended temporarily last year. The magazines have retained an editorial integrity however, resisting the urge to overload on advertising, and the continuing profitability of the titles was emphasised by Archant’s recent investment in Cheshire Life and Cheshire Resident.