Sears, who has worked for Yorkshire Water for over 20 years, was last year selected as the Northern Area President for the Institute of Water, the only professional body to support the careers of people working in the UK water sector.

He leads a 23-strong communications team at Yorkshire Water’s Bradford HQ. Recent campaigns have included the quirky Course it’s Better, which was designed to enhance brand affinity towards Yorkshire Water while championing the taste of Yorkshire water. It includes an animated video that has so far picked up over a million views on social media channels.