A lifelong Evertonian, Kenyon joined the Toffees last year when Alan Myers left to join Blackburn Rovers. He had previously worked at the club on a part-time basis as interim director of marketing, and in fact Kenyon’s remit is broader than Myers’ in that it also includes marketing.

Kenyon’s appointment marked a professional return to the sport he worked in for several years direct from university in Leeds, first as a coach within Major League Soccer and then as an executive in charge of development for the UK business of an international sports coaching company.

He joined Kenyon Fraser – the agency his journalist father Roger had set up in 1990 – in 2003, was appointed a director in 2004 and became MD in 2005.┬áHe’s also chair of the Chartered Institute of Marketing on Merseyside.