Fellows started her PR career with roles at Lonely Planet and TUI Travel before moving to Asda, where she stayed for nine years. She went on to Kellogg’s, where she managed PR and communications across Europe and was a member of its UK Board.

But working for Bettys had remained an ambition ever since she used to sit in the famous cafes as a child in North Yorkshire, and in 2013, her wish was granted. She leads a team of eight across the Bettys, Taylors and Group parts of the business, with the ongoing sustainability debate faced by any food manufacturer today requiring regular comms involvement.

Aside from Bettys, her other passion is baking bread, with her sourdough starter nearly as old as her daughter and, she says, almost as precious!