Wheeler, 52, became chief operating officer after the acquisition of Brilliant Media in 2011 and his remit covers the WPP-owned company’s offices in Manchester, Leeds and Birmingham.

The Brilliant purchase certainly seems to have been a shrewd move, especially as its former rival only cost £1 – albeit with liabilities of £2.1m – after becoming insolvent. After adding an extra £5m in sales in its first post-transaction results, turnover at MediaCom North surged to £155m from £113m in 2012, with pre-tax profit up to £3.4m.

Wheeler started his career at CIA Media Solutions in 1987, becoming managing director in 1994 before leaving two years later to found MediaCom North with colleagues Declan McKenna and Andy Bartholomew. The agency was generating billings of around £40m by the time the three managing partners sold up to WPP in 2006.