A career in journalism appeared to beckon for Wheeler after he edited the student newspaper at the University of Manchester, but he moved straight into PR and spent his early career agency-side with the likes of Weber Shandwick and Harrison Cowley.

After a year at MyTravel, he joined Kellogg’s in 2008 and has risen through the ranks to his current role, which gives him overall responsibility for all external and internal comms, brand PR, CSR and government relations in the UK and Ireland. Operating out of the cereal giant’s UK HQ in Old Trafford, Wheeler leads a small comms team. Overall, Kellogg’s in the UK employs almost 2,000 people across four sites including Manchester and Dublin as well as factories in Manchester and Wrexham.