German-owned DB Cargo (UK) is the UK’s largest rail freight haulier, headquartered in Doncaster and employing around 3,400 people across the country. Bawn, who joined the company from Tata Group in 2014 and has also worked for Corus, has a team of four plus external suppliers. Her budget stretches to £1m, which she’s recently used to create strategic comms – incorporating social, digital and mainstream channels – to build “rapid brand presence”. Another key area has been ensuring staff and stakeholders understand the steps being taken to reshape the business – a drop in demand for transporting goods such as coal and steel recently saw the company announce plans to cut 900 jobs.

Outside of work, Bawn is passionate about nature and food – “and the unbreakable link between both” – particularly ensuring responsible sourcing of ingredients, supporting local producers and only using meat which comes from high animal welfare suppliers.