While 5 live Breakfast co-host Rachel Burden has moved her family up to Knutsford, Campbell still splits his time between MediaCityUK and London, where his family are based.

This is less of a snub to Salford, where he broadcasts live on the station daily between 7 and 10am, and more of a practical necessity: the 53-year-old Scot has become an even more ubiquitous presence on television.

His unquestionably skilful interviewing technique is given full rein on BBC1’s Sunday show The Big Questions – which recently completed its seventh series – while his softer side comes to the fore on ITV’s BAFTA award-winning eye-moistener Long Lost Family. He’s also just completed a four-part series on adoption for primetime ITV.