International Personal Finance is a FTSE 250-listed home credit and loan provider with 2.8million customers and revenue of £735m. Its head office is in Leeds, where a four-person comms team resides, but there’s an extended team of over 20 across the group.

High on the team’s to-do list in recent months has been the launch of a new corporate narrative internally, as well as dealing with regulatory proposals in Poland. Jones doesn’t exactly slow down outside of the office either – last year he swam the English Channel.