Zimbabwe-born McKay started out selling display and classified ads for the Warrington Guardian, but it’s in digital marketing that he has made his name.

After senior positions with Bigmouthmedia (now DigitasLBi) and Global Media GmbH, the 42-year-old was persuaded in 2008 to join some former colleagues in setting up a new digital agency, Lakestar. In what was at the time a loss-making agency, McKay took a 62% stake and led its revival to such an extent that McCann Worldgroup paid what market observers suggested was likely to be an eight-figure amount when acquiring it in 2012.

McKay remains the CEO, with current clients including Halfords, Kuoni and Navman Wireless.