Gross has seen it all at Amaze – the dark days of its 2007 collapse into debt-laden administration, its subsequent rescue by the Hasgrove Group and then, last year, its sale to St Ives for £24.3m.

Recruited back in 1999, Gross has been CEO since 2011 and must take a lot of the credit for driving the digital marketing and technology agency to a £17.3m turnover in its last accounts before the transaction.

She’s now responsible for a team of over 200 people across offices in Manchester, Liverpool, London and Brussels, with a client portfolio that includes ODEON, Travis Perkins, Coca-Cola Enterprises, Dyson and The Co-operative Group. The 42-year-old also sits on the executive committee of BIMA (British Interactive Media Association).