After developing a taste for start-up life as part of the launch team at First Direct back in the early 1990s, Boddy and former colleague Andy Gardner set up data analytics consultancy Alphanumeric, now part of Jaywing plc, in 1999.

The Sheffield-based marketing and consulting group is now a £26.9m turnover business, with around 600 staff (270 in the North), and Boddy has a 6.6% share.

Since being appointed chief executive in 2012, Boddy’s main focus has been to reverse a slide in profits that led to the company admitting last year that “we are still not doing as well as we want to”, and he has certainly been proactive, disposing of e-commerce subsidiary Tryzens in October and completing the £18m acquisition of fast-growing Epiphany earlier this year. This week’s results hinted that things are moving in the right direction.