Pearson enjoyed over a decade at MUTV, Manchester United’s television station, before joining Betfred in 2009. The bookmaker is by turnover the biggest company in the North West – £8bn – and employs over 10,000 staff.

Pearson, a former student DJ, leads a team of two at the bookmaker’s head office in Warrington and a satellite office in MediaCityUK. As well as sponsoring this year’s World Snooker Championships in Sheffield, Betfred also provided PR support, filming all press conferences, interviewing players and providing a news and gossip service through its social media channels, not to mention taking care of the needs of a press room of journalists throughout the marathon 17-day tournament.