Evans joined her former client to head up its PR, communications and content marketing team just as it was listing on the stock market with a debut valuation of £1.2bn. She’d previously headed the Manchester office of Beattie Communications, single-handedly winning the PR account for Shepherd Group in what was then the office’s biggest account win in six years.

Previously, she held in-house PR/comms roles at Shop Direct Group and Bentley Motors after over 10 years on the agency side with the likes of SKV, Staniforth and SASS Brand Communications.