Evans joined her former client to head up its PR, communications and content marketing team just as it was listing on the stock market with a debut valuation of £1.2bn. She’d previously headed the Manchester office of Beattie Communications, and has also held in-house PR/comms roles at Shop Direct Group and Bentley Motors after over 10 years on the agency side with the likes of SKV, Staniforth and SASS Brand Communications.

At AO’s Bolton office, she leads a team of eight, where recent challenges have included using PR and content marketing to overcome a Google algorithmic penalty that saw the online retailer having to completely rebuild its link profile. After three years’ hard work, it’s now ranking on page one for most key terms. AO’s new European operations in Germany and the Netherlands have also needed strong comms support.

Outside of work, Evans is a regular gig-goer and can also be found “mooching my pooch in the great outdoors”.