A keen golfer, McPherson heads up a communications department of 13 at the Co-op Bank’s head office on Miller Street in Manchester city centre. She has a £1.5m budget at her disposal, and currently the main objective is reinforcing the bank’s position as a leading high street bank with values and ethics at its heart. It’s certainly proving a tough ask – in November the bank announced 200 redundancies as it battles to rebuild after its annus horribilis of 2013, when a £1.5bn hole was discovered in its finances, and rumours continue to circulate that its US hedge fund owners may sell.

McPherson’s highlight of the past year was the bank’s partnership with Refuge, which flagged up the issue of financial abuse in intimate relationships and which, she says, has influenced thinking on the issue across the banking sector.