At the time of our 2015 ranking, few would have envied Church’s task: the Co-op had been through a blizzard of negative publicity surrounding its near collapse in 2013 and the tabloid brouhaha surrounding the Co-op Bank’s former chairman, Rev Paul Flowers. Thankfully for Church, who has previously had senior comms roles at Tesco, the Prison Service and Australian supermarket chain Coles, the waters have very much calmed since and indeed Bank has subsequently been sold off to US hedge funds.

That’s not to say Church and his team haven’t been at the centre of the turnaround – last year saw the relaunch of the £9.36bn-turnover group’s brand and the introduction of a new membership offer. There’ll be no let up this year, either, as it looks to recruit one million new members.