Godwin originally joined the BBC in 1986, moving to the Children’s department three years later and working as an assistant producer, studio director, producer and editor on programmes including Blue Peter, Going Live and Record Breakers.

After a five-year stint at Nickelodeon UK he returned in 2005 as head of children’s entertainment, becoming head of news, factual and entertainment before taking his present role and leading the relocation to Salford. The Manchester University graduate is now responsible for all aspects of children’s output including the CBBC and CBeebies channels, and is also a member of the BAFTA Children’s Committee and the BBC North Board.