Lovett is about to chalk up her 15th year at York as part of an 18-strong strategic marketing and digital communications team, based at the stunning Heslington Hall, which rises like a rose amid a sea of concrete Clasp buildings that comprise much of the main 1960s-built campus. Changing both students’ and visitors’ impressions of this “grey and uninviting” campus has been a key concern of the communications department under Lovett’s leadership.

Working with a creative agency, she has led a campaign to bring it to life, installing images, key messages, displays and giant photo cubes around the campus. The result, the department says, has had a dramatic impact on the way students, staff and visitors feel about being at the university. Such creativity is second nature to Lovett though – in her spare time she makes art dolls, one of which (a pirate), has its own Facebook page.