Troup’s comms team of 17 stretches across Manchester, Leeds and London. She is based in Manchester, where the main focus is Coronation Street and Northern-based drama, with Manchester-set Cold Feet and Yorkshire-filmed Victoria two major launches of the past year. The Leeds office is more focused on Emmerdale, while London deals with the rest of ITV’s drama output, with the hotly anticipated third series of Broadchurch a current priority.

Before taking on her current role eight years ago, Troup worked in newspapers in the Warringon area and was the first PR manager of Brookside. Outside of work, the Liverpool FC fan loves gardening, going to the cinema – and keeping her eye on the competitors by watching TV.