Williams joined Think Money, the Manchester-based financial services provider, five years ago and took on his current role in 2013. He’s worked on both agency and client side in the sector for over 25 years, having initially started at the Nationwide Building Society. He went on to be a co-owning partner and joint MD of Lansons Communications, advising clients including PayPal, Saga and MoneySuperMarket.com. The latter lured him as director of comms in 2008, where he stayed before a move to his current employer.

He now leads a team of nine – spread between PR, internal comms, social media and content marketing – at the company’s purpose-built offices in Trafford Park. Its biggest project of the last year was supporting the delivery of a new banking IT platform, something that required a major change management programme.

Outside the office, Williams is currently training to take part in his first triathlon.