Harris was an early adopter, working as a programmer from 1995, and it was this work that led him to spot a gap in the market for a dedicated multilingual search marketing service. So followed Search Laboratory in 2005, and the company now works with the likes of Mulberry, Barbour, The Guardian and Volkswagen.

Over the last couple of years the Leeds company has more than doubled in size to over 150 staff, and last year revenue stood at £7.66m. The 45-year-old father of three, a season ticket-holder at Leeds United and the owner of a pet snake, owns almost 72% of the company with his father Ron – who came out of retirement to help his son set up the business and is currently finance director – owning the remaining share.