Rail operator communications has the potential to be a thankless job – just ask the comms team down at Southern Rail – but Kettleborough, who was promoted from an interim to permanent position in October, is focused on telling a more positive story of modernisation: by 2020, Northern Rail hopes to have “transformed” its experience with new trains, more services and network-wide infrastructure improvements.

Formerly director of comms at electronics giant Pace, Kettleborough’s 13-person team is a mix of internal, external and customer comms and is based at the company’s HQ in York, although she splits her time with Leeds and Manchester.

Outside of the office, Kettleborough has a passion for an altogether more genteel form of transport: Iberian horses, in particular the Portuguese Lusitano, and most evenings can be found practising her dressage moves.