MMU is the UK’s most popular university as measured by undergraduate applications, with the most recent UCAS figures showing that over 56,000 applied for 37,000 places.

Originally from Belfast, Hughes has spent most of his career in London, working in the construction and property sectors on both agency and client sides. He was also group marketing director at recruitment company Hays before relocating to North Wales in 2007 to set up his own consultancy.

He joined MMU in 2007 and leads a marketing team of over 40, with responsibilities including all internal and external comms.