As a 25-year-old, Yorkshire-born Dudleston was earning £2.10 an hour in the Dewsbury branch of McDonald’s, but after breaking into direct marketing she worked for various agencies before being headhunted by the boss of CMW to take over its Northern office, in Dudleston’s words “just six people under a railway arch in Leeds”.

A year later it merged with digital agency twentysix in London, and since then it has grown to 110 staff and a £5.7m turnover with offices in New York and Singapore and global clients including P&G, Rackspace and the Cartoon Network.

A University of Salford graduate, Dudleston – nicknamed Gale Force 12 at school – has kept to a tradition of buying pizza for all 110 employees every payday.