Watson joined the company last year in a new role created by CEO Angela Spindler as part of a strategy to improve the profile of the group’s brands, which include Jacamo, Simply Be and Gray & Osbourn. Working out of its Manchester office, Watson oversees all communications for the £835m-turnover group, which includes a five-strong press office.

Watson has two decades’ of experience in retail PR, most recently as director of PR at Debenhams, where he was credited with pushing the department store’s use of more diverse models and the banning of retouching to alter models’ body shapes. Prior to that he spent nine years as head of PR at Asda, where he oversaw the launch communication of the brand around the globe in Wal-Mart territories.