Assuming his current post in January, Rubel’s wide-ranging remit includes responsibility not just for external and internal comms, but also group strategy, customer experience and transformation, the latter giving him the reins over Shop Direct’s £100m+ investment programme. After 10 years in a succession of management roles at Procter & Gamble in Switzerland, he joined Liverpool-based Shop Direct five years ago, initially in a role that covered marketing, advertising and PR.

His corporate comms team at the £1.74bn-turnover business includes 13 members of staff, with separate consumer PR teams looking after the group’s most well-known brands, and