Assuming his current post in January 2015, Rubel’s wide-ranging remit includes responsibility not just for external and internal comms, but also group strategy, customer experience and transformation, the latter giving him the reins over Shop Direct’s £100m+ investment programme. After 10 years in a succession of management roles at Procter & Gamble in Switzerland, he joined Liverpool-based Shop Direct seven years ago, initially in a role that covered marketing, advertising and PR.

Rubel’s team amounted to over 13 members of staff two years ago, but we haven’t been able to ascertain whether that figure is the same today. What’s certain however is that the company is in rude health – underlying pre-tax profits in the year to the end of June 2016 were up 43.6% to £150.4m, while sales grew by 4.3% to £1.86bn, driven particularly by strong growth at Very.co.uk.