A board director at Elmwood brand agency at the age of just 25, Bruce has been at the helm of Nunwood since setting it up in 1997. The Leeds-based research agency now has operations in Australia and the US, with clients including Virgin Mobile, Yorkshire Building Society and Hallmark. Originally a pure research company, in recent years it has seen a rapid growth in its customer experience management business.

Turnover stands at around £7m, with staff numbers now totalling 130. Bruce, 48, owns 47% of the company.