Rushton spent her early career working for a number of London agencies, latterly MS&L Worldwide where she was a director on the Proctor and Gamble account. She moved north in 2009 to become head of PR for Golley Slater’s Leeds and Newcastle offices.

She moved in-house at £895m-turnover furniture business DFS in 2013, based at its head office in Doncaster, and leads a team of two, with agency support. Recent internal comms activity surrounded the company’s stock market flotation, with the objective to ensure that all employees across over 100 stores, three factories, two wood mills, distribution centres and warehouses knew about the plans and that they had an opportunity to buy shares in the business. The outcome was that DFS employees invested upwards of £850,000 through the Employee Share Offer.