Formerly a semi-professional rugby player with spells at Leeds, Harrogate and Preston Grasshoppers, Du Pre heads a three-man team at B&M’s Liverpool base. The discount retailer is rapidly becoming a major player, employing 16,000 staff and growing sales by 30% to £1.65bn in its most recent accounts.

Du Pre’s team has a hefty remit, responsible for all PR and internal comms as well as marketing (including POS and store signage). Much of the team’s PR activity surrounds new stores, with 35 opened this year already (including its 450th, in Devon, last month) and its expansion programme is to be accelerated over the next year.