His earn-out period after selling Rippleffect to Trinity Mirror expired in 2011, but Hatton has continued to be a daily presence at the digital agency as it’s grown to 80 staff and a turnover of £6.35m, making it the largest of its type in Liverpool.

Also played a key role in Trinity’s £8m acquisition of Newcastle-based email marketing agency Communicator in 2012, and last year assumed the role of MD of the publisher’s digital marketing services. In practice this will only add to his responsibilities at Rippleffect if and when Trinity identifies another suitable acquisition.