After initially working as a journalist on car magazines, Roberts’s career in PR has seen him cruise through a number of the most famous motoring brands on earth, including Ford, Nissan, Land Rover and Mercedes-Benz.

He joined Bentley in 2012, and was promoted to his current role in December 2014.

He now leads a team of 26 internationally at the firm’s Crewe HQ, with regional offices in Germany, the US, China and UAE.

A qualified tennis coach, a major recent campaign involved the launch of Bentley’s first diesel, the Bentayga Diesel, with a major launch event in Spain including several days of testing to an invited audience of 50 journalists.