Once head of the press office at Merseyside Police, Coleman has for the past 16 years led the corporate comms team back down the M62 in Greater Manchester. She oversees a 33-person department – including museum and awards staff which falls under her area of responsibility – and out of a £1.3m total comms budget, is allocated just £4,000 for PR.

Coleman says her biggest challenge recently has come through the changes affecting policing generally, with a transformative programme of work to enact and swingeing cuts to incorporate (the government has cut a total of £180m from GMP’s budget since 2010, reducing the force by 2,000 police officers). The comms team’s campaigns inevitably focus on some fairly dark areas of life such as modern slavery, human trafficking, domestic abuse, child sexual exploitation, hate crime and gun crime. It makes it a “tough job”, says Coleman, who spends most of her time outside GMP looking after the horse she has owned for 14 years.