In common with other budget retailers, Nisa has flourished during the recession and now boasts annual sales of over £1.6bn. Rimmer joined the company in 2007 and heads a team of three at its Scunthorpe head office, as well as editing Your Consortium, the in-house magazine distributed to all Nisa’s independent members.

Originally joining as PR and comms manager, Rimmer stepped up to his current role when Becky Campbell left in 2012. High up on his agenda is communicating the community work done by Nisa’s stores, of which there are more than 2,500 across the UK.