Nisa recorded its first ever loss in the 2014/15 financial year, so the retailer’s three-person comms team – led by Rimmer – has been focused on two main objectives since: maintaining the reputation of the business in a competitive marketplace, while at the same time communicating necessary strategic changes to its internal stakeholders. Rimmer, who is based at Nisa’s Member Support Centre in Scunthorpe, claims Nisa has since “consistently tracked ahead” of its competitors in both the reach and sentiment of its media coverage, despite operating on a “very small budget”.

Outside the office, Rimmer is married to Katie with two small children (Lily, 5, and Zach, 2).