Smith took on his newly created role last month, joining from Paddy Power, where he had been head of external affairs since 2013. Prior to that he worked in politics for 10 years, including a two-year stint as a special adviser at the Department for Culture, Media and Sport and four years managing the parliamentary office for the Shadow Culture Secretary.

Smith’s role includes responsibility for all of Leeds-based Sky Bet’s relationships with politicians, regulators and the media.