Passionate sports fan Smith took on his current role in 2015, joining from Paddy Power, where he had been head of external affairs since 2013. Prior to that he worked in politics for 10 years, including a two-year stint as a special adviser at the Department for Culture, Media and Sport and four years managing the parliamentary office for the Shadow Culture Secretary.

He now has five members in his team, covering internal comms and events, external comms and CSR. Its main goal has been to “tell our story” since becoming an independent company, having divested from parent group Sky last year, with particular focus on its contribution to the Yorkshire economy, brand, job creation record and why Yorkshire is a great place to grow a tech business.

The company, which grew revenues by 36% to £247m in the year to June 2015, is certainly demonstrating an ambitious streak – it’s recently doubled its footprint at Wellington Place to 80,000 sq ft, a move that creates an additional 460 desks for its gaming contact centre, customer operations and trading teams.