Maxis strikes North East partnership to open Malaysian market to UK tech

Charlie Spargo's picture
by Charlie Spargo

Malaysian firm Maxis has forged a partnership with a North East organisation and national trade bodies to provide UK SMEs with a new option for market expansion.

It has collaborated with Digital Catapult North East Tees Valley, the Department for International Trade and the UK Tech Cluster Group to identify a new digital solution for its video entertainment platform, Maxis TV.

Kuala Lumpur-headquartered Maxis is looking for a solution that will utilise user data to develop personalised TV experiences for the 'Maxis Business Challenge', which businesses have until August 20th to apply for.

This is the first opportunity in the pilot of the UK-ASEAN (Association of Southeast Asian Nations) Digital Business Challenge, providing new chances for UK tech suppliers to access the market in South East Asia.

“The UK is home to a range of brilliant tech companies that specialise in using data to drive user experience," said Alex Cook, Innovation Manager at Digital Catapult North East Tees Valley.  

"On our own doorstep in the North East, for example, we have the National Innovation Centre for Data alongside regional technology centres such as PROTO that harbour the latest data-driven companies. We realised that this expertise would be a great fit for the Maxis Business Challenge.

“So when Maxis told us about its ideas for improving the Maxis TV experience, we saw the potential in bringing this to the UK. With support from the Department of International Trade and the UK Tech Cluster Group, we were able to make this challenge a reality."

Rob Sewell, Chief Technology Strategy Officer at Maxis, added: “As a service that enriches the increasingly digital lifestyles of Malaysians, Maxis TV gives customers total control over their entertainment experience. By leveraging on insights, we will be able to proactively anticipate our customers’ needs and give them what they want even before they realise it."


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