National pizza chain turns to Voodoo

Stephen Chapman's picture
by Stephen Chapman

Huddersfield-mobile communications company, Voodoo, has won a “significant” deal with Papa Johns.

It won a competitive pitch for a 2 year exclusive contract to deliver text alerts on behalf of the national pizza chain.

“Papa Johns is a significant new business win, and one we are incredibly proud of, especially considering our business is still being affected by the national lockdown measures. Our work with Papa John’s shows how the use of mobile messaging within the marketing mix is evolving. Sending text messages to customers is a proven technique, but the impact of mobile campaigns is often overlooked, particularly if distribution of messaging is not accompanied with analytical data allowing performance and effectiveness to be measured,” said Gareth Davies, Managing Director, VOODOO.

“Our developers spent much of their time during lockdown tailoring our messaging platform to meet the specific needs of Papa John’s, and, at a time when takeaway services have been in high demand as many of us turn to them for a treat, the service will provide a practical way of communicating with customers: from simply telling them that their latest order is on its way, to helping them take advantage of the latest special offers.”

Currently Papa Johns sends out more than 2m text messages every month.

“When we began reviewing the way in which we communicated with our customers via text, it was important for us to appoint a partner who could provide a service that was not only easy for our store managers to use, but flexible and intuitive," added Alex van Steeden, Senior eCRM and Insights Manager, Papa John’s UK.

“The standard of submissions we received during the tender process was incredibly high, but what set Voodoo aside from others was the combination of an easy-to-use, intuitive platform, which was underpinned by some incredibly powerful technology. The functionality and powerful analytical data delivered through the SMS delivery system will provide significant benefits to our business, enabling us to respond to customer needs and demands more effectively.”

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