Hull company launches cutting-edge maps technology to help emergency services respond quicker

David Prior's picture
by David Prior

Pioneering mapping technology has been launched by Hull-based APD Communications to optimise emergency services’ response to incidents and enable blue light teams to reach locations rapidly with pinpoint accuracy.

APD Maps is a cloud-based software platform which supports emergency services to deploy the right resources, to the right locations, at the right time.

Launched by APD Communications, it locates emergency responders, callers, vehicles, incidents, points of interest and even the nearest defibrillators anywhere at the touch of a button, providing enhanced visibility for both control room dispatchers and frontline teams.

It allows control room operators to identify locations using what3words, a system designed to identify any position within three square metres across the world using a unique combination of three words.

AFD Maps in action

APD Maps is accessed through a simple web browser and can be used alongside other control room applications, including Google Street View, CCTV camera locations, real-time traffic flow information and automatic number plate recognition.

Originally founded by two academics at the University of Hull, APD has now grown to 170 employees, predominantly at its head office in Hull’s Old Town.

Mike Isherwood, Managing Director of APD Communications, said: “We’re excited to launch this world-leading solution which combines multiple data and intelligence sources to support informed and confident decision-making.

“Using APD Maps, control room personnel can dispatch multiple emergency services and public agencies to the same incident, by sharing a single coordinate pin to ensure they all receive the same information.

“Estimated times of arrival can be clearly viewed and provide the operator with immediate and accurate details in real time, supporting them to reassure the caller until help arrives. It can also help plot the quickest route to an incident, saving time and potentially lives.”

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