Leeds United signs Hisense partnership deal

Stephen Chapman's picture
by Stephen Chapman

Hisense has signed a 2-year partnership with Leeds United, which will see the electrical giant have branding on the club’s East Stand.

Hisense, which has its UK headquarters in Leeds will have also have a presence on LED perimeter advertising and media interview backdrop branding. The electrical firm will also install television across Elland Road and the Thorp Arch training ground.

“Leeds United are a huge club with an iconic stadium, so we’re delighted to announce this profile partnership with one of the biggest clubs in England,” stated Howard Grindrod, Hisense UK’s Vice President.

“We have a wealth of experience within the football sector internationally, and this is a fantastic opportunity to involve ourselves in a partnership with a Premier League club - even better that it’s a club on our doorstep.”

Hisense has become increasingly involved in football sponsorship, having been an Official Sponsor of the 2018 FIFA World Cup in Russia, and the re-scheduled UEFA Euro 2020 tournament.

“We are delighted to welcome Hisense into our Official Partners programme. As one of the leading consumer electronics brands in the World is further testament to the strength of the Leeds United brand that Hisense have chosen to Partner with the Club on our return to the Premier League,” added Paul Bell, Executive Director at Leeds United.

“Through the partnership Hisense will receive significant brand visibility through the  Partnership, globally through the Premier League TV footprint and regionally through their high profile branding on the East Stand here at Elland Road that directly overlooks the M621 motorway and is seen by over 30 million vehicles annually.”

The deal will also mean extending the reach of the club’s on-demand channel, LUTV, as a Leeds United-branded app will become available through the Hisense VIDAA Smart-TV platform.