Code Computerlove joins with BBC for film about tech culture

“Engendering a prolific studio culture is a goal shared by the BBC – with its 200-strong multi-disciplinary team working together to design the BBC’s digital experiences – to digital agencies like us, with the same product-mindset and human-centred approach.

“When I moved from the BBC to work at Code I quickly realised that the challenges for creative leadership were more the same than different.  Our team of designers were still distributed around the business into multi-disciplinary teams – with very different clients – so the value of working together as a discipline could be difficult to justify. 

“I’d learned lots of methods for building effective teams at the BBC, but I always wondered if other organisations had tried things that we hadn’t thought of.  So, together with Andrew Nott, we decided to find out.

“Our video sets out to explain why building and maintaining a culture is important to the design leaders and creatives we interviewed; what they’ve tried over time, what’s worked, and what they’ve learned. We hope by creating this short doc, organisations of all sizes find something of use to take from it.

“It’s certainly a must see for designers entering the industry, to understand better the realities of being a designer in a tech-led business and how product teams work.”