Recruitment site, Ohcul Jobs, has chosen Social Republic to deliver a social media brief.
The Manchester agency will focus on promoting the site’s unique ‘Hidden Application’ feature across Facebook, Instagram and Linkedin.
Ohcul Jobs was created to allow candidates to conceal any information that may give away their race, background, gender, age or physical ability, ensuring only information relevant to the position – such as experience, skills, training and education – are visible to employers.
Rob Illidge (pictured), CEO at Social Republic, said the win was “an honour”.
Omar Javaid, founder of Ohcul Jobs, said: “Social media is a key marketing focus and we immediately turned to Social Republic.
“Having seen the results of their campaigns during our time on the NatWest Entrepreneur Accelerator programme, they were our first choice. Our aim is to utilise Facebook, Instagram and LinkedIn to engage with users that feel they want a fair route to interview.”
A study by experts based at the Centre for Social Investigation at Nuffield College, University of Oxford, found applicants from minority ethnic backgrounds had to send 80% more applications to get a positive response from an employer than a white person of British origin.
